Doctor Toolkit Page Design

//Landing page design for Invisalign SmileSquad Doctors

Role: UX/Visual Designer. Collaborated with the Consumer Brand Manager.

The Invisalign SmileSquad is Invisalign's own influencer programme - there's a dedicated page for influencers who wish to sign up for the programme under certain terms, but there was no page to inform doctors of that the project is and what it means for them if they wish to treat influencers.

I worked with the Consumer Brand Manager to create an attractive, doctor-centered, easy to digest informative page dedicated to informing doctors who want to be a part of the programme. The page is only available/visible after a log in.

Steps

1 - Gathered business requirements

The goal was simple: to inform doctors of what the programme is and what benefits they will receive and responsabilities they'd have if they signed up for the programme. It was important that the page was very clear, digestible, easy to navigate and understand and also attractive and in line with the main Invisalign SmileSquad page.

User research was conducted when launching the Invisalign SmileSquad page, so we knew our target market consisted of Orthodontists and GPs, 30-50yo, tech savvy, who wished to reach a wider audience through online channels and were aware of the power of social media and influencers. They were no-nonsense people who had no time to spare on unnecessary details but who put importance on aesthetics.

2 - Ideation - created the wireframes and design

I created wireframes and design options and after some feedback and testing sessions, we had our final design. The page is split in 5 sections you can choose to jumpp towhen you land on the page; under each clearly defined section you can find quick links to the other sections and as you scroll, you can see on the left the number of the section are you are on "light up". Every section is important and doctors should read them fully before signing up, so all the focus was on making the sections as easily accessible from anywhere - as well as easy to understand.

3 - Tested the design with first time users

I gathered a few GPs remotely to conduct quick usability tests and see whether or not our design was as clear as we thought it was - the users were only confused about some images we used and we had some nice feedback about the content and the quick links, so we were good to go forward.

4 - Prepared the design for development

I prepared the design for desktop, tablet and mobile as well as versions for another 5 languages and sent all the documentation, design files/links and assets to an external agency's development team.