Proxmate Website Redesign

//Website redesign for a browser extension

Role: UX/UI Designer. Collaborated with the Product Owner, the Marketing Manager and the Front End Developer.

Proxmate is a browser extension that enables users to bypass regional restrictions and browse previously restricted websites at high speed and completely privately. It started as a developer’s hobby project and evolved into a business that served over 300K users.

Proxmate went through a management change that set into motion a rebranding which included a website redesign to, of course, be in line with the new branding and to better reflect the product, its features and what it brings to the users.


1 - Gathered business requirements

Proxmate management requested a website that would clearly show the main features of the extension and persuade users to try the trial and eventually buy a subscription. The company had done the user research themselves and we saw that our focus would be men, 18-40 years-old and tech savvy. The design had to be straightforward and frills-free and it should focus on the features since this group had a clear problem (blocked content) and was looking for a clear-cut solution. Less “you’ll feel amazing when using this!” and more “this will definitely do the job”.

2 - Ideation, created versions of the extension

In collaboration with the Product Owner, the Marketing Manager and the Front End Developer, we set on the wireframes and the user journey on the website and I started creating the high def design. I went through a few rounds of design and feedback and we eventually had our website design, for desktop & mobile, complete with custom illustrations. I also contributed to the copywriting.

3 - Tested the design with first time users

I gathered some people from the target group to test out the website design (made clickable with Invision) remotely and see if there was anything unclear or if the journey had any issues. I asked them to browse the website as if they just landed from google after searching “how to access YouTube when it’s blocked in my country?”. Most people scanned the first page where they made comments like “wow, they do this too?”, then clicked on the Pricing page and quietly left for the Channels. There they became enthusiastic and wanted to try Netflix - we deemed the design a success.

Landing page to explain features

4 - Prepared the design for development

With everything set and approved, I uploaded the designs, svg icons, illustrations, interactions and guides to Google Drive. The Front End Dev and I worked closely throughout the development to make sure everything was implemented perfectly.